The purpose of the data processing activity is to administer corporate sponsoring. As of 1st January 2019, the new Financial Regulation allows in Article 26 the acceptance of corporate sponsorship of events organised by the EEAS. In this context, the EEAS has adopted Internal Rules specifying the use of corporate sponsorship. Corporate sponsoring occurs where partners (sponsors) support an event organised by an EU Delegation by providing goods or services for free (in kind) and therefore corporate sponsoring is to be distinguished from donations and co-hosting. Corporate Sponsoring foreseen in Art. 26 of the FR only refers to EU Institutions accepting in-kind sponsoring from external entities under the form of in-kind revenues.