The initial campaign focus will be on the following EU priorities in Ukraine: The Deep and Comprehensive Free Trade Area (DCFTA), Conflict Response, Decentralisation, culture and innovation. The campaign highlights key EU programs and initiatives, including Horizon 2020, EU4Business, Creative Europe to demonstrate the EU's support for innovation, small and medium business, and culture organisation in Ukraine.

“We have initiated a nationwide communication campaign aiming to illustrate benefits of EU-Ukraine cooperation for Ukrainians today. We want citizens in this country to be aware of the support that the EU provides Ukraine and use the many opportunities that it provides, including youth, businesses and culture and education institutions of this country. In partnership with the Ukrainian government, this cooperation will result in positive changes and improvement of lives of Ukrainian citizens” Ambassador Hugues Mingarelli, Head of the EU Delegation to Ukraine, said.

Ukraine is a priority partner and the EU has pledged more than €12 billion for Ukraine during the last three years. However, 77% of Ukrainians are unaware of EU programs in Ukraine according to the KIIS Omnibus survey, conducted in December 2017. Awareness of the EU programs and the opportunities and the benefits they offer for Ukrainian in the fields of trade, culture and education exchanges, the support for the key reforms like decentralization or to the assistance for the internally displaced people is even lower. 

The Moving Forward Together campaign will be launched on March 12 on national TV and will be followed with more targeted and specific information on EU projects and programs in print, digital and outdoor media.

“The campaign slogan “Moving Forward Together” reflects the positive partnership of the EU-Ukraine and the one goal it shares” Michael Chamberlain, Team Leader and Creative Director of the EU project “Communicating Europe in Ukraine”, explained.

Background information: 

Moving Forward Together is communication campaign of the EU Delegation to Ukraine. Aim of the campaign is to illustrate the benefits and results of EU-Ukraine cooperation for Ukrainian citizens today. Campaign is developed and implemented by “Communicating Europe in Ukraine” Project.

Communication Europe in Ukraine Project is aimed at illustrating the benefits and results of EU-Ukraine cooperation for Ukrainian citizens today. Project’s Team consists of 19 communication professionals from Albany Associates (UK), ECOMM Communication Consulting (Ukraine) and Portland PR (UK). Duration of the project: 01.08.2017-31.07.2019.

For additional information, please contact Svitlana Kisilova, Project Coordinator via skisilova@ecomm.com.ua.