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“This is exactly what I needed,” an entrepreneur from Gracanica, Azemina Ahmedbegovic, said at the end of the cultural heritage exhibition organized by the Association of Business Women in BiH in Sarajevo in December 2018. “Sometimes I get discouraged by a lack of opportunity, but this evening boosted my confidence in our work,” she adds with a smile on her face.
By developing unique and sustainable tourism models based on natural, traditional and cultural values and promoting the best features of the Western Balkans, the European Union helps boost economic development, generate income and jobs and increase cross-border cooperation in the region’s most beautiful corners.