Today, the Delegation of the European Union to China (“the Delegation”) celebrated the richness and diversity of European culture through European Culture Street, a festival featuring all 28 Member States of the European Union at The Place, Beijing. This is the second street festival in the #ExperienceEurope programme by the Delegation, aiming to bring unique, diverse, fun, and authentic European experiences to visitors at the heart of Beijing.
The one-day cultural event officially opened at 11am with a ribbon-cutting ceremony by the newly appointed EU Ambassador to China Nicolas Chapuis. Throughout the day, booths operated by the 28 EU Member States and the Delegation showcased Europe’s unique heritage, vibrant educational and tourism opportunities, and distinctive charms. Visitors tasted Europe through many authentic European products on display, such as Finnish soda, Bulgarian rose wine and honey, and Slovenian wine. Musicians and performers brought the richness of Europe’s heritage to the eyes and ears of the Beijing audience with live bands from Germany; dancing Smurfs from Belgium; a children’s play from Poland; Greek dancers; and songs from Hungary and Portugal. Interactive activities gave guests authentic European cultural experiences such as learning a Flamenco dance from Spanish dancers; learning the languages of Europe’s Member States; and authentic European children’s activities.
EU Ambassador Chapuis commented on the event: “What better way could there be to celebrate the EU-China Tourism Year? We are very pleased to bring a day of authentic cultures, experiences, and products from all 28 Member States of the European Union to China’s capital city for our Chinese friends to experience. With this unique festivity and many other events under the #ExperienceEurope campaign, we hope to build stronger ties between Europe and China and celebrate our long and rich histories together.”
Visitors to the event also received special souvenir “EU Passports.” After collecting a stamp from each EU Member State booth, the visitors received a small gift to mark the end of their “journey around Europe.” This year’s event has also been expanded online through livestreaming so that visitors from all over China could witness and participate in rich European cultures throughout the day.
European Culture Street is part of the #ExperienceEurope programme by the Delegation of the European Union to China. Over May 2017-April 2019, the #ExperienceEurope programme will entertain Chinese audiences as it informs them about the history, policies, values, economy, culture and lifestyle of the EU, its 28 Member States and its 500 million citizens through a series of 24 monthly topics in the form of social media posts, online competitions, podcasts, infographics, and animated videos. The overall #ExperienceEurope campaign will also feature cultural events, four large policy forums, and a series of public lectures on issues such as peace and prosperity, the environment, education, trade, and many other topics of interest. Use the QR code at the bottom of this page to follow the #ExperienceEurope WeChat campaign account or follow the EU on Weibo (Weibo handle: @欧盟在中国).
About the Delegation of the European Union to China
The Delegation of the European Union to China was established in 1988 and is located in Beijing. It conducts official relations between the European Union and China and seeks to deepen EU-China cooperation and exchanges in all fields. To improve outreach to Chinese audiences, in May 2017, the EU Delegation launched a new social media campaign titled #ExperienceEurope.