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The programme will be implemented by the United Nations Industrial Development Organisation (UNIDO) thanks to a grant of EUR 3.7 Million provided by the EU. The programme is anchored within the Ministry of Industry, Trade and Cooperatives.
Dr. Chris Kiptoo, Principal Secretary in the State Department of Trade told journalists in Nairobi that through MARKUP "Kenya will receive assistance to ensure that its agricultural produce meets the food safety and agricultural health standards of the EU and East African Community (EAC) markets”.
The Head of Cooperation, EU Delegation in Kenya, Dr. Hubert Perr, said during the meeting that the project is geared towards supporting the horticulture sector to ensure products meet the market requirements. He also noted that the EU has a huge market, and offers competitive prices for quality produce.
The MARKUP Programme aims to enhance market access and competitiveness of Kenya’s animal and plant-based products through adoption of relevant international standards and improved food-safety regulation and enforcement in Kenya. Under the project, small scale farmers from 12 counties will receive capacity building along selected value chains (green beans, snow peas, chillies, mango, passion fruits, ground nuts, herbs and spices). In addition, services provided by national institutions such as the Kenya Plant Health Inspectorate Service (KEPHIS) and the Horticultural Crops Directorate (HCD) and the Kenya Bureau of Standards (KEBS) will be strengthened. This will ensure that all the agricultural exports meet the market requirements for both the export and domestic markets and are safe for public consumption.