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The European Union (EU) was present at Gulfood this year by having a pavilion that showcased the EU's agricultural products; their safety, high quality and authenticity.
The visit aimed to facilitate European agricultural food and drink exports to the UAE, as well as building on existing presence and strong bonds of European agri-food producers with the UAE market and beyond.
“Gulfood is the largest annual food and beverage trade fair in the world. It is only natural that the EU – the world’s leading exporter and importer of agri-food products – is so visible here thanks to the presence of its Member States and the EU pavilion. This event is a great opportunity for the business people not only from the United Arab Emirates but from all over the world to find out more about EU’s excellence in producing authentic, safe food, to the highest quality standards,” said EU Commissioner Phil Hogan.
The European Union Pavilion was set up as an immersive experience for visitors to taste, smell and observe a wide variety of agricultural products from all EU Member States. Cooking shows, tasting sessions and master classes were hosted in the Pavilion by two renowned chefs, Charles Soussin from France and Mona Mosly from Saudi Arabia.
The United Arab Emirates is the EU's 13th biggest export market for agricultural food and beverage products, the value of which reached €2,953 million (2017). As a net food-importer and an entry point to other Gulf countries, Middle Eastern and North African markets, the UAE offers many opportunities for European agri-food producers.
The growing and diversified population of the UAE is interested in safe and healthy food exported by the EU. European products have been recognised for their diversity, safety, quality and authenticity, ensuring an appealing culinary experience.