European Union External Action

Marubi: A cooperative model for tourist promotion between Shkodra and Ulcinj

05/02/2018 - 16:57
ExhibitionsIntercultural dialogue

Marubi: A cooperative model for tourist promotion between Shkodra and Ulcinj

A distance of 42 km separates the Montenegrin municipality of Ulcinj and the Albanian city of Shkodra. In the 19th century they shared the services of a photographical studio founded by an Italian emigrant – Pietro Marubi. Today his legacy joins these two areas in the tourist “Marubi route”.

The route now includes the cultural landmarks of Ulcinj and Shkodra, and the beauties of nature immortalised in Marubi’s photographs. Based in Shkodra, the Marubi family captured the atmosphere, culture and tradition of the region during the 19th and 20th centuries. The Marubi Photographical Collection in Shkodra comprises over 500,000 photographs. 1,200 new ones have been compiled from private collections held by families from Ulcinj and Shkodra. The Marubis’ artistic photographs include pictures of famous old families, one of them being the Montenegrin Royal Family.

Within the framework of the project, which the EU supported with €360,000, part of the Ethnological Museum in Ulcinj has been rebuilt. A rich tourist and cultural programme has put the Marubi family heritage in the public spotlight of the region. Furthermore, a mobile exhibition of Marubi’s photographs of Montenegrin and Albanian costumes has run in Brussels, Warsaw, Ankara, Trieste, Belgrade, Budapest and Geneva.

01/01/2018 - 31/12/2018

"Marubi" National Museum of Photography
Nr. 32, Rruga
"Kolë Idromeno"

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