China has announced its intention to lift its embargo on imports of French beef for animals under 30 months of age. This achievement is the result of long-term European trade diplomacy. The EU has strict control and surveillance measures in place to ensure the safety of European beef, and EU Member States comply with all relevant international standards. The World Trade Organization demands that all bans and restrictions in place for EU beef products worldwide be lifted as soon as possible. However, some Member States still face a number of prohibitions and restrictions relating to the alleged risk of bovine spongiform encephalopathy (BSE) in many markets, such as China, South Korea and Taiwan. The European Commission continues to work for the full reopening of all these markets.