To mark the 16 days of activism against gender-based violence this year, the European Union Delegation to Pakistan launched an online interactive platform with DAWN on 25 November called ‘Pakistani SHEro’. The campaign encouraged audience to share photographs and text of women or men they believe were their heroes and were able to claim space for women in Pakistan in a positive way. The programme went viral. The total reach of 6,502,289 was noted with the campaign as it received as many as 5,533 comments and 114,195 likes while it was shred 8,164 times. The number collectively reflects performance of the campaign on both our English as well as Urdu platforms.
Every year the 16 days of activism against gender-based violence are marked from 25 November to 10 December to highlight debate and reflect on GBV, culminating with Human Rights Day on December 10. This year’s theme “Fund, respond, prevent and collect” responded to current COVID-19 pandemic, which sadly also resulted in increased domestic violence against women. The European Union is committed to protecting women and children from gender-based violence globally and continues to work with the Government of Pakistan in this area.
The campaign included 10 stories from the European Union focusing on ordinary, yet remarkable Pakistani women and men who fought back violence or social taboos and thus emerged as notable voice for women’s rights. A ‘SHEro’ is someone who has done something remarkable and fought back against violence or social taboos. Readers sent in their submissions in both Urdu and English and the best three received winning prizes.
At this occasion the Ambassador of the European Union in Pakistan, Androulla Kaminara said, “Men and women have to work together to address the problem of gender based violence. That is why we are celebrating the stories of courageous individuals – the ‘SHEroes’ – who have broken taboos and worked towards eliminating gender-based violence and empowering women. These 16 days are an opportunity to amplify these voices and raise awareness about a problem that has increased alarmingly during the COVID-19 pandemic.”
Winners of the campaigns included:
First prize: Shakila
Second prize: Nazo Dharejo
Third prize: Krishna Kohli
See the visuals:
Watch the videos: