The following actions are funded as part of the campaign: production of masks and distribution to vendors across municipal markets of Freetown, and for their children, provision of special child size facemasks and educational activity bags during current school closure. Last but not least, "wash up, mask up and keep safe distance" prevention campaigns will be organised at all markets.
All fabrics used for the masks are sourced locally.
Freetown is the most densely populated city of Sierra Leone. Markets act as community hubs, where social distancing is more difficult. At the same time, traders can be great trend influencers.
The project will help control the spread of the virus across the capital city and will also keep dozens of market traders, tailors and vendors employed.