Equatorial Guinea and the EU

Mergers: Commission opens in-depth investigation into the proposed acquisition of Fitbit by Google

Brussels, 04/08/2020 - 03:59, UNIQUE ID: 200806_1
Press releases

EU NEWS 212/2020

The European Commission has opened an in-depth investigation to assess the proposed acquisition of Fitbit by Google under the EU Merger Regulation. The Commission is concerned that the proposed transaction would further entrench Google's market position in the online advertising markets by increasing the already vast amount of data that Google could use for personalisation of the ads it serves and displays.
 

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