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ASEAN business leaders gain insights on protecting their trademarks and designs overseas
Representatives from the business community, IP practitioners, officials and other stakeholders gained insights on the procedures and advantages of protecting brands through the Madrid Protocol for the international registration of marks at a series of ARISE+ IPR workshops held in Indonesia, Lao PDR, Cambodia and Thailand from 27 February to 5 March. The workshop in Cambodia also included information on the Hague system for the international registration of designs. Bilingual booklets on the Madrid and Hague (for Cambodia) systems were launched during the workshops.
As ARISE+ IPR Consultant Ernesto Rubio explained at each of the workshops, the Madrid Protocol is a brand protection system covering up to 119 countries, including all EU Member States, using a simple, convenient, centralised platform to acquire protection for and manage their trademarks. It requires only a single application for multiple countries, in one language, with one set of fees in a single currency. Strict time limits on processing Madrid applications also means businesses can acquire overseas trademark protection considerably faster.
The Madrid system makes it simpler for businesses to enter into new markets with the confidence that their IP rights are adequately protected, thereby encouraging investment and growth in the participating ASEAN Member States.
More info and download booklets HERE
Workshop in Cambodia
Workshop in Indonesia
Workshop in Laos
Workshop in Thailand