Duration: 12 months (January – December 2019)
EU Contribution: EUR 62,000
Location: Funded under Global Allocation to support communication & visibility activities on the impact and results of EU development cooperation in ACP countries (2017-2020) and managed by the EU Delegation to Trinidad and Tobago.
To mitigate the rising levels of crime and violence in Trinidad and Tobago, the EU Delegation embarked on a communications campaign that leveraged local culture and the spoken word to bring positive messages to young people especially those in at-risk communities. The Delegation enlisted the support of a communications consultant, Reputation Management Caribbean (RMC), who developed a public education campaign, entitled, LIFE AFTER TODAY.
LIFE AFTER TODAY, aimed at disrupting that cycle of crime and violence in Trinidad and Tobago by targeting young persons between the ages of 5 to 19, to provide them with positive alternatives to crime and violence with solutions that can change mind-sets, perceptions and actions.
To contribute to the fight to reduce the levels of violence in Trinidad and Tobago via outreach and education
1400 students from 20 schools Trinidad and Tobago were engaged as a result of this campaign, which also gained visibility in the media – newspapers, radio and television. The campaign reached a cumulative 28,000 persons via social media and the conflict resolution workshops in North and South Trinidad were attended by 52 youth leaders. Partnerships were also formed with seventeen state and private sector organizations and NGOs, which contributed to making the campaign a success.