The European Bank for Reconstruction and Development (EBRD) organized a series of seminars for local SMEs to transfer skills and knowledge on digital marketing and sales and introduce advanced marking techniques such as the use of digital media (e-commerce, on-line marketing), social media, online networking, search engine optimization and Google Analytics, Yandex. Metrics tools for effective market research.
In his opening remarks, Ambassador Diego Ruiz-Alonso underlined the importance of the event and noted that it is vital not to underestimate the power of the civil society and private business. "While many think that the European Union was created due to the political will and diplomatic dialogue, we shall remember that the driving force were the people and business interests. The strength of the private sector and civil society is in its efficiency and you must make sure to follow global trends where it is impossible to avoid digitalization, globalization, connectivity and exchange in its widest meaning."