After 12-years of negotiations, the first European beef and veal was presented to the Korean business and consumers during the COEX Food Week on November 20-23. The EU is proud to demonstrate its high quality beef and veal, which follows the highest animal health and welfare standards in the world. EU beef is produced under strict safety criteria, applying a traceability system from the farm to the table, guaranteeing healthy and safe food via clear labelling policy not only to the EU citizen, but now to the Korean consumers as well. Most of all, the EU prohibits the use of growth hormones in farm cows since 1981, as well as the use of antibiotics for purposes of growth in livestock since 2010.
Ambassador of the European Union to the Republic of Korea H.E. Michael Reiterer congratulated the first Dutch veal show case presented by the well-known cook Raymon Kim during the Food Week. Ambassador Reiterer said “The EU is a single market and all beef production follows the same regulations. Today Dutch and Danish beef are available in the market. Korean consumers can expect the same quality and taste in the beef from other EU Member States as showcased today. And we hope to provide more high quality EU beef to the Korean consumers in the future from all our Member States.”