by Shazly Zain

The EU Business Avenues in Southeast Asia is an EU-funded business promotion programme that supports the internationalisation of European small-and medium enterprises (SMEs).

Through various missions, the Business Avenues programme permits innovative European SMEs to venture into Southeast Asia with the view to establishing long-term collaborations with local counterparts.

As mature economies with rather stable growth rates, the EU and Singapore continue to increase their commercial links - a trend highlighted by the EU-Singapore Trade & Investment 2017 booklet. In effect, the European Union remains Singapore's most important trading partner when both goods and services are taken together.