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The project was officially launched by EU Ambassador H.E Ioannis Giogkarakis-Argyropoulos, The University of Papua New Guinea Acting Vice Chancellor Professor Kenneth Sumbuk and Media New Guinea Limited Acting CEO Sheena Hughes with the signing of a Memorandum of Undestanding at the end of the commemoration of ''International Women's Day'' at the University on March 8, 2019.
Through this partnership and with the EU-funded technical assistance provided by Media New Guinea Limited , the students of the Theatre Arts Division at the University will have the opportunity, as part of their curriculum during the first semester of the 2019 academic year, to become involved hands-on in the design and implementation of the campaign. The final product will be produced as a collection of 30 seconds videos and soundbytes that will be broadcast on TV and radio nationwide.
The objective of this joint initiative is aimed at promoting awareness through a creative product and offer young people the opportunity to contribute to promoting, shaping and influencing popular discussion and heighten awareness that violence against women and girls in PNG is an infringement of their Human Rights. This with the ultimate goal to 'Stop Violence against Women'.
The Project 'Stop Violence against Women' also unveiled a project logo/ visual identity that will identify the project and campaign. The youth-led project will be identified by the visual of a woman outlined within a symbolic red palm print to signify 'stop' and orange palm print to signify 'action' (in reference to Orange Day', 'International Day for the Elimination of Violence against Women', a day to take action and to raise awareness to prevent violence against women and girls) because this campaign is a call to action to stop Gender-Based Violence.