Den europeiske unions delegasjon til Norge

Creative Europe MEDIA programme celebrates its 30th anniversary

03/02/2021 - 18:34
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The MEDIA strand of the EU’s Creative Europe programme, which supports Europe’s film and audiovisual industry, is celebrating its 30th anniversary in 2021. In the past, UK productions – like The Favourite and The King’s Speech – have benefited from this funding.

UK-based cultural and creative organisations and audiovisual companies have been awarded €72 million under the MEDIA strand since the start of the Creative Europe programme in 2014 and until 2019. This sub-programme supports the development, distribution and promotion of content produced by the EU film and audiovisual industries. One of its main aims is to help them reach markets beyond national and European borders. During the UK’s membership of the EU, more than 190 films received support for production and distribution, such as: The Favourite, Paddington 2, I, Daniel Blake, Mr Tuner, Brooklyn, The King’s Speech and Slumdog Millionaire.

The MEDIA programme also supports new media and video games and offers funding for training for producers, video game developers, distributors, sales agents and festival organisers.

Since 1991, Creative Europe MEDIA has invested over €2.6 billion in the film and audiovisual industries to support the development, promotion and distribution of European works within Europe and beyond. Its long-standing support has strengthened the competitiveness of the sector and has contributed to enriching Europe's cultural diversity, while at the same time it has promoted audiovisual creations across borders and helped give recognition to the best of them.

As of 2021, the UK will no longer take part in this EU programme. However, initiatives funded under the current programme will still be supported provided that they continue after 1 January 2021.

For 2021-2027, the planned budget for the whole Creative Europe programme will be €2.4 billion, an increase of 80% compared to the previous period (2014-2020), of which €1.4 billion will be devoted to its MEDIA sub-programme.

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