Delegation of the European Union to New Zealand

Geographical Indications showcased at A&P Show

22/11/2019 - 04:39
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The New Zealand Agricultural Show, that ran from the 13-15 November in Christchurch, is the largest Agricultural and Pastoral Association show in the country. It attracts 100,000 visitors over 3 days. This year, for the first time, the European Union hosted a stall. There we had a variety of European food, wine and spirits available to try. All had the Geographical Indications mark as a seal of quality. GIs are a way of highlighting exceptional food, beer, wine and spirits. The system helps to ensure the quality and authenticity of our products are maintained and we think it could work in New Zealand too!  GIs present an opportunity for New Zealand to protect and promote its own unique and innovative food products.During our time at the show we had tastings from the Netherlands, Hungary, Italy, Spain, Germany, France, Poland, and Ireland and even had a live Paella cooking demonstration! We were also pleased to welcome notable names to our stall including: Opposition Leader Simon Bridges, Christchurch Mayor Lianne Dalziel, as well as Ambassadors from our Member States resident in New Zealand.

Thank you to all of you who came to visit and made our visit to Christchurch such a success!

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