Apart from being delicious taste sensations, what do Champagne, Parmigiano Reggiano, Rioja, Irish whiskey and Gouda Holland have in common? They are all Geographical Indications: food, wine, beer & spirits that belong to a specific place. It can be a town, a valley, river or coast. For consumers, these names guarantee quality, method and reputation. They are all foods with a story to tell. Good story adds value to your product.
From Wednesday 13 November to Friday 15 November, the EU had the pleasure of attending the New Zealand Agricultural Show in Christchurch. There we offered food and drink tastings from the Netherlands, Poland, Hungary, Spain, Germany, Italy, and Ireland. We also featured products from other EU countries. We were amazed by the positive response and thankful for the opportunity to show the best of European GI products to New Zealanders!