The project aims to enhance the visibility and awareness of the European Union’s (EU) cooperation with Namibia. It supports the EU Delegation in implementing its strategic communication and public diplomacy objectives, ensuring that the EU’s role as a development and trade partner is effectively communicated to key stakeholders and the broader Namibian public. The initiative focuses on increasing knowledge of EU-funded projects, improving branding and public perception of the EU, and strengthening engagement with media, civil society, the private sector, and youth.

The contractor will develop and implement a comprehensive communication and visibility strategy, leveraging innovative outreach methods, media campaigns, and digital engagement. It will also create targeted communication products, including infographics, videos, and high-quality printed materials, to ensure broad and sustained public awareness.