BlueInvest Africa: the successful second edition showcases the potential of the blue economy

The Second Edition of Blue Invest Africa conference took place on 3 and 4 July 2024 in Kwale County.

Organised by the European Union in collaboration with the Government of Kenya, the two days were full of inspiring stories, networking opportunities, invigorating panel discussions, and, most of all, a pitching competition.  

27 innovative start-ups and small and medium-sized enterprises from all over the African continent pitched their ideas to a jury of investors in six categories:

  • Blue communities 
  • Blue Tech aquaculture support  
  • Maritime transport ecosystem 
  • Blue products 
  • Aquaculture 
  • Blue circular

The investors' panels didn't ask easy questions, making the pitchers sweat to prove their companies' potential. Talking projections of revenues, and gross and net profit, the jury investigated each company’s strengths and weaknesses to select the winners of the BlueInvest Awards.  

Fatuma Mang’ena, the co-founder of the Tanzanian Healthy Seaweed Cafe, scored the Award in the 'Blue Communities' category. She impressed the jury with her story and dedication. Fatuma turned a traumatic experience into a thriving business. She discovered seaweed on her path to recovery from a non-communicable disease. She decided to share the immense health benefits of this treasure of the sea by marketing a large variety of seaweed-based products and food supplements. Healthy Seaweed Cafe is very mindful of the social and natural environment. The seaweed comes from local farmers in Tanzania and is bought at a fair price. The end products are sold locally and internationally in Africa, the UK, and the USA. 

The other winners of this edition are: 

While the winners' emotions and celebratory smiles filled the room, it was impossible not to realize the power of BlueInvest Africa: people and opportunities

During her opening speech, Charlina Vitcheva, Director General of the Commission’s DG for Maritime Affairs and Fisheries, highlighted: “This event is about showcasing African innovation, entrepreneurship, and creativity. The overwhelming interest in BlueInvest Africa demonstrates that it is necessary, and it fills a gap between the world of entrepreneur and the financial and investment community”.  

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Innovation in the blue economy needs resources to flourish, but for the entrepreneurs it is not always easy to obtain investments. BlueInvest Africa works on bridging this gap. 

For Richmond Quarcoo, Director at Plastic Punch, a Ghanaian NGO and social business promoting circular economy and environmental preservation: “This event is very important. This is how we put entrepreneurs in contact with investors so there can be investments in solutions propelling the growth of Africa in the maritime sector and the blue economy. People have great ideas, and they are doing amazing things: we only require that very much-needed push, and that’s what this event is”.

 

For more information, visit the website of the EU's Directorate-General for Maritime Affairs and Fisheries