Delegation of the European Union to Kazakhstan

Export Management Coaching Initiative: Ready4Trade project summarizes the interim results for SMEs in Kazakhstan

08/09/2021 - 11:02
News stories

On 2 September 2021, the Ready4Trade Central Asia project held an event in Kazakhstan to present achievements, lessons learned, and future prospects from the first five months of its Export Management Coaching Initiative (EMCI) to its local partners.

The EMCI is part of Ready4Trade’s activities in Kazakhstan. The initiative, which started at the beginning of 2021, provides a 5-day coaching session for small and medium-sized enterprises (SMEs) to help develop their export capacities. Under the guidance of five national Kazakh coaches with extensive experience in each stage of production and distribution, participating SMEs were given tailored recommendations directly at the location of their business. The final goal is to equip them with the tools and knowledge to export abroad.

This will “help to open up new opportunities for Kazakhstani companies to enter the regional market, which ultimately strengthens Kazakhstan's position in the region”, said Bauyrzhan Bolganisov, Deputy Director of the Export Promotion Department and the representative of the Ministry of Trade and Integration of the Republic of Kazakhstan, in a video opening statement.

The hybrid event brought together national partners, coaches, participants, representatives of international organizations and Kazakhstani businesses. The presentation was moderated by Sergey Kokot, EMCI Lead Coach of the Ready4Trade Central Asia Project. and included speakers such as Mr. Youri Skaskevitch, Programme Manager of EU Delegation to the Republic of Kazakhstan, Mr. Nurlan Kulbatyrov, Deputy General Director of QazTrade, Mr. Jalil Bulatov, National Project Manager of the Ready4Trade Central Asia project in Kazakhstan.

Event participants learned about the methodology of the EMCI and the takeaways from the past few months. Coaches from the initiative presented training success stories and gave the companies an assessment of export management practices, an export compliance checklist to follow, as well as useful export planning tools which they have already put into practice.

EMCI coach Ainur Tleuova shared that, “all this is possible thanks to the correct coaching methodology and using ITC tools by enterprises, such as Trade Map, Market Analysis Tools Portal, Market Access Map. By implementing our recommendations for certification, logistics, packaging or labelling, companies gain confidence and are ready to conquer new export horizons”.

The attending SMEs also shared their coaching experience and expressed their wishes and recommendations for the future development of EMCI.
“Our coach gave us practical knowledge on packaging, labelling and certification. Moreover, we were able to optimize filters production and reduce the number of defects to zero. In just five days, the project gave such deep information and helped me to save many years of personal experience. Thanks to Ready4Trade for insightful coaching and tremendous time and cost savings”, said Toktalyk Ziekenov, founder of the first polypropylene filter plant in Kazakhstan, “Billion Filters”.

In Kazakhstan, Ready4Trade is funded by the European Union (EU) and implemented by the International Trade Centre (ITC) with the Ministry of Trade and Integration of the Republic of Kazakhstan and the JSC "Center for the Development of Trade Policy "QazTrade" serving as national partners. Ready4Trade together with QazTrade are planning on training 40 enterprises by the end of this year, 21 of which have already completed the missions.

The Ready4Trade Central Asia project aims to support the development of intra-regional and international trade in five Central Asian countries. This will be done by enhancing the transparency of cross-border requirements, removing regulatory and procedural barriers, strengthening business capability to comply with trade formalities and standards, as well as by improving cross-border e-commerce. The 4-year EU-funded Project is a trade component of a larger EU-funded programme which aims to support Investment, Competitiveness and Trade in Central Asia, thus contributing to sustainable and inclusive economic development in the region. The Ready4Trade-Central Asia project is funded by the European Union (EU) and implemented by the International Trade Centre (ITC).


Media enquiries about ITC should be directed to ITC National Office in Kazakhstan:
Madina Iskazina, Communications and PR Consultant
E-mail: M: +7 705 377 35 35

Elnura Abakanova, Communications Officer, EU Delegation to the Republic of Kazakhstan
E-mail: @EUinKazakhstan