Project 3C was implemented within the Interreg IPA CBC programme Italy-Albania-Montenegro. The total value of the approved project is €4,281,675.26, of which €1,271,336.81 is foreseen for the Department of Culture in the Montenegrin Ministry of Education, Science, Culture and Sports.
The project is based on the creation of cultural and creative hubs at three locations within the project’s territory, and through its implementation, in addition to the prison building in the Old Town of Kotor, the Cinema Studio Building in Tirana and locations in Turi, Bari will be restored.
Programmes from all areas of heritage and creativity (workshops, residence of artists, lectures) will be held in the restored spaces with the aim of developing creative industries in the region. The aim of the project is to improve cross-border institutional capacity, cooperation, the exchange of good practices and experience on the potential of cultural and creative industries, supporting innovation, competitiveness and regional culture.
"Investing in creative industries is very important for the European Union, not only because of the huge economic potential they carry, but also because of the key role they play in keeping communities together and creating a sense of common European identity, culture and values. Today, we can see the fruits of the European Union's investment - in the amount of €1.3 million - for the protection of the cultural heritage and the promotion of creative industries in Kotor,” said the head of the EU Delegation to Montenegro, Ambassador Oana Cristina Popa.
Ambassador Popa said that the funds of the Union were used to restore this beautiful historical building and transform it into a dynamic new centre that will host numerous artists from Montenegro and the world in the years to come.
She said that, with its rich cultural heritage and many talented contemporary artists, Montenegro has much to contribute to towards a common European cultural identity and stressed that the EU will continue to support institutions, communities and artists at this important time to revive and further develop the Montenegrin cultural sector.
While opening the Hub, the Mayor of Kotor Vladimir Jokic said that a lot of time, effort, and money had been invested to turn a place that was an association for cruelty for many, into a place that would become an association for creativity for everyone.
"The building that was a symbol of cruelty, bars and torture is now becoming something else. It is becoming a place where freedom will be able to sing. I am obliged to thank everyone who put in selfless effort, the restorers and workers who worked on the building, and everyone who participated. The municipality of Kotor will give its full contribution to the work of the Creative Hub and I hope that we will have a new centre of cultural life in Kotor," Jokic said.
According to the Montenegrin Chief Negotiator, Zorka Kordic, Project 3C, which is implemented within the INTERREG IPA Cross-border Cooperation Programme between Italy, Albania and Montenegro, aims to strengthen sustainable tourism management, with a focus on supporting the concept of protection of individual cultural wealth.
The State Secretary at the Ministry of Education, Science, Culture and Sports, Milica Kadovic Djorojevic, pointed out that the department continuously implements activities aimed at achieving established priorities and goals in the protection and valorisation of cultural heritage, which provide answers to numerous modern age influences and challenges.
She said that the Ministry continues to fulfil the strategic goal intended for the promotion and development of the creative sector and creative industries in Montenegro as a generator of economic development and potential for positioning the Montenegrin culture at the regional and international level.
"I am convinced that this space will be a regional centre of creativity and art in the future, and that it will be a positive guideline for further improving the cultural sector as a whole," said Kadovic Djorojevic.