Delegation of the European Union to Iraq

Community Cohesion through Community Media

18/02/2021 - 11:44
Democracy and Human Rights

Media and communication can be powerful forces for positive social change, providing a cost-effective means of facilitating the exchange of information, experience, skills and ideas between large numbers of people. They play a key role in shifting attitudes, behaviours and social norms.

 

Media and communication can be powerful forces for positive social change, providing a cost-effective means of facilitating the exchange of information, experience, skills and ideas between large numbers of people. They play a key role in shifting attitudes, behaviours and social norms. BBC Media Action uses mass media and outreach to achieve impact at scale especially in fragile and conflict-affected environments, where political, security or other factors mean that media is one of the few options available to reach and engage citizens in general and marginalised groups in particular. Media can play an important role in managing and preventing conflict by encouraging discussion about inter-group co-operation, reducing competitive victim-hood, increasing tolerance and positively affecting people’s attitudes towards ‘the others’, for example. But for this to be achieved, the media needs to be independent and work in the public interest. In Iraq there has been no such tradition historically. The media that sprung up after the fall of the old regime has been largely motivated by political or ethno-sectarian agendas. As a result, much of Iraq’s media narratives instigate and reflect extreme ideologies, violent views and division, rather than acting as moderated platforms for constructive engagement between citizens and their government, though which national priorities can be discussed and shaped and democracy can take its course. The action secures the operation of two independent media outlets, and the significant contribution they make towards facilitating access to information and supporting participatory and representative democracy. It supports citizens to participate in defining the priorities for their country, take part in national decision making and in turn improve accountability, government responsiveness and transparency.

EU Contribution

0.4 M EUR

Start – end

Dec 2020 – June 2021

Location

South and north of Iraq

Beneficiaries

Two independent media outlets, and indirectly the Iraqi population, with a strong focus on youth, and equal emphasis on young men and women

Implementing partner

BBC Media Action

Funding Instrument

Development and Cooperation Instrument

Useful links:

https://www.bbc.co.uk/mediaaction/where-we-work/middle-east-and-north-africa/iraq/al-mirbad

https://www.almirbad.com/Home

https://www.radionawa.com/Arabic.aspx

 

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