The Indonesian Ministry of Law and Human Rights and the Delegation of the European Union (EU) to Indonesia launched today (22/9) the “Indonesian Geographical Indication Branding Guidelines” during a virtual ceremony organised with the support of the EU-funded ARISE+ Indonesia programme. The launching of the publication was officiated by the Ministry’s Director General of Intellectual Property, Dr Freddy Harris and the EU Ambassador to Indonesia, H.E. Vincent Piket.
A geographical indication (GI) is a sign used to indicate that a product has a specific geographical origin and possesses a certain reputation, characteristics and qualities due to that place of origin. This intellectual property, certified by an appropriate GI label, is an important differentiating factor which adds a premium value to the product.
The new guidelines aim at assisting legitimate GI producers and GI users in applying the Indonesian GI label correctly. The guidelines were developed by the Ministry’s Directorate General of Intellectual Property (DGIP) in line with Ministry’s Regulation No. 29/2013 on Indonesian GI Logo and Code of Origin. Technical assistance was provided by the EU-funded ARISE+ Indonesia Trade Support Facility.
"GI certification is expected to help promote and boost the regional economy. Bali Amed Salt and Gayo Arabica Coffee are among GI Producers who already enjoy the economic benefits of the GI certifications and the use of proper GI label on the product packaging. The selling price of their products has increased after obtaining the GI certification," said Director General Freddy Harris.
EU Ambassador Vincent Piket, said "Indonesian Geographical Indications have a great potential in driving Indonesia’s exports due to their originality and unique qualities. I am happy to see that we are working together towards the recognition of more Indonesian GIs on the European market and vice versa. The Indonesian GI branding guidelines is a major step in preparing GI producers in tapping opportunities in the well-developed European GI market. This tool will help to make the GI label a symbol of authenticity and premium quality that should carry the good reputation of Indonesian GIs beyond its borders”.
Following the ceremony, a webinar and panel discussion on the use of the technical guidelines as well as advice on GI Label and Branding from the perspectives of legal, business and creativity were presented by knowledgeable speakers from DGIP, Indonesian culinary heritage society, as well as graphic design communication expert and local brand activist. The webinar was also live-streamed on ARISE Plus Indonesia Youtube.
The event was virtually attended by government officials from DGIP, Ministry of Trade, other ministries and agencies; diplomats from the embassies of Italy, Poland and Hungary; representatives of the GI Protection Society (MPIG), Indonesian GI Association (AIGI), private sector, brand activists and national universities.
About Indonesian Geographical Indication
Indonesian Geographical Indication (GI) have a great potential to gain premium value added, yet it is observed that they are not always labelled appropriately in the marketplace. Such omissions are counterproductive to the added value of genuine products and deprive them from legal protection against possible infringement. The Indonesian GI Branding Guidelines will thus be an important instrument to help GI producers and users in tackling this issue, by giving them the appropriate information on how to use the Indonesian GI label and its application on product packaging and other promotional media with varying formats and sizes.
The Indonesian GI Label consists of four vital elements which are the Name of the GI Product, the GI Product Logo, the official Indonesian GI Logo and the Code of Origin of the GI Product. The four elements are required to indicate the authenticity of the GI products. Third parties who wish to use the Indonesian GI label for trading purposes should obtain the consent of the relevant GI Producers and register with DGIP.
The GI Protection Society (Masyarakat Perlindungan Indikasi Geografis/MPIG) is the Right Owner of each registered GI that consists of communities of GI producers and farmers throughout Indonesia. To date, 93 Indonesian GI products and 9 international GI products have been registered in Indonesia.
About the Directorate General of Intellectual Property
The Directorate General of Intellectual Property (DGIP) of the Ministry of Law and Human Rights has an important and strategic role in the protection of intellectual property including Geographical Indications through its duties and capabilities in providing legal protection and carrying out law enforcement for intellectual property infringement.
About ARISE+ Indonesia
ARISE+ Indonesia is a five-year programme (2019-2024) with a budget of €15 million aimed at boosting the country's export competitiveness and integration into the global value chains. The programme aims to advance the country's expertise and capacity in negotiating and implementing free trade agreements, improve the quality infrastructure required to boost export of key products, such as agri-food and fisheries, and promote Indonesia's Geographical Indications (GIs). ARISE+ Indonesia is implemented in partnership with the Ministry of National Development Planning (BAPPENAS), the Ministry of Trade, BKPM, the Ministry of Law and Human Rights, the Ministry of Marine Affairs and Fisheries, amongst other stakeholders. Collaboration with civil society and key private sector representatives is foreseen, particularly to help raise awareness and knowledge of the domestic industry including SMEs in participating in global value chains.
About the European Union
The European Union (EU) is the economic and political union of 27 Member States. Together, the EU has built a zone of stability, democracy and sustainable development while maintaining cultural diversity, tolerance and individual freedom. In 2012, the EU was awarded the Nobel Peace Prize for advancing the goals of peace, reconciliation, democracy and human rights in Europe. The EU is the world's largest trading bloc, and the world's largest source and destination of foreign direct investment. Collectively, the EU and its Member States are the largest donors of Official Development Assistance (ODA), providing more than half of ODA globally. The 27 EU Member States (in protocol order) are: Belgium, Bulgaria, Czechia, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Croatia, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia, Slovakia, Finland and Sweden.