Delegation of the European Union
to Indonesia and Brunei Darussalam

EU launches the “Colours by Europe. Tastes of Excellence” campaign in Indonesia

25/08/2021 - 16:47
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Today, the European Union (EU) announced the launch of “Colours by Europe. Tastes of Excellence”. The campaign aims to introduce and promote EU food and beverage products on the Indonesian market.

Over a 12-month period, the campaign will showcase EU food and beverage products, including meats (beef and poultry), dairy products, organic products, and alcoholic and non-alcoholic beverages through a palatable and cultural journey, with distinctively colourful and appetising food stories and campaign visuals. Ultimately, the campaign aims to promote EU food and beverage products based on the credentials of a Europe-wide “Farm to Fork” food safety model, impeccable quality, authentic origin, and character as well as sustainable practices and objectives.

The virtual campaign launch event was graced by Ms Marika Jakas, Head of Trade and Economic Section of the EU Delegation to Indonesia. Ms Jakas was joined by Mr Alexander Hayoan, Head of Human Resources Training of the Indonesian Hotel & Restaurant Association (PHRI), who described the strong opportunities offered by EU food products on the Indonesian market. Renowned Indonesian Chef Degan Septoadji presented creative ways to enjoy the wide range of authentic EU agricultural food products.

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