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ITC started implementing the ‘Ready to Trade’ project in March 2018. The project is funded by the European Union as part of the EU4Business initiative. It aims to improve the competitiveness of SMEs in Georgia and other Eastern Partnership countries and to connect them to international and EU markets.
Project implementation in Georgia started with an SME survey from the agro-processing sector, conducted in cooperation with the Export Development Association (EDA). Based on the results of the survey, as well as the findings of the project inception phase, three value chains, hazelnut, fruit juice and tea, have been prioritised for project assistance in view of their export potential to the EU. The survey results show that 49% of surveyed companies are already exporting to EU and 37% have expressed interest in entering the EU market.
A value chain analysis was also conducted for the selected product groups, the results of were presented and discussed during the event. Selected project beneficiary companies exhibited their products to the participants.
For any further information, please contact: Tamriko Mikadze, Press and Information Officer, Delegation of the European Union to Georgia, Tamriko.Mikadze@eeas.europa.eu