The European Commission has today launched the calls for proposals for programmes to promote European agricultural products throughout the world and within the EU. A total of €169 million is available to co-finance the programmes, up from €142 million in 2017. Programmes can cover a wide range of issues from general campaigns on healthy eating to specific market sectors.
Two thirds of the available funding is earmarked for promoting EU food products in non-EU countries, in particular those with which there is a large potential for increasing EU agri-food exports such as Canada, Japan, China, Mexico and Colombia. For programmes within the EU, the focus should be on informing consumers about the various EU quality schemes and labels such as geographical indications or organic products. Sectorial funding will go towards programmes that promote sustainable breeding including for sheep and goats. Funding has also been set aside for campaigns designed to promote healthy eating and the consumption of fruits and vegetables. A full list of the Commission's priorities and funding available can be found here.