Delegation of the European Union to Armenia

EU-EAC Market Access Upgrade Programme (MARKUP)

30/09/2019 - 09:01
Agriculture and Food Safety

The Market Access Upgrade Programme (MARKUP) is a regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC). MARKUP aims to contribute to the economic development of the EAC region, by increasing the value of both extra and intra-regional agricultural exports, with the main focus on exports towards the European Union.



MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific commoddities (ie. avaocado, cocoa, coffee, spices, tea and horticulture).


Key Information

Sector: Trade

Lead Partner: EAC

Other Partners: GIZ, ITC, UNIDO & UCDA

Budget: EUR 39,740,000 (EU contribution 35,000,00)

Duration: 2018 - 2022









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