Film Industry: EU support goes Mediterranean (16/03/2011)

(Amman- Tuesday March 15, 2011) At a press conference held at the EU Delegation in Amman, the European Union launched the Euromed Audiovisual Programme- a cooperation and exchange initiative contributing to the development and strengthening of the capacity of the film sector in the Mediterranean region.

Euromed Audiovisual  in its 3rd phase has a budget of €11 Million over 3 years (2011-2013) and funds Seven projects aimed at developing the film and audiovisual sector in Nine South Mediterranean countries (Algeria, Egypt, Jordan, Israel, Lebanon, Morocco, Occupied Palestinian Territory, Syria and Tunisia). Euromed Audiovisual aims at enhancing sustainable transfer of knowledge and best practices through a wide set of trainings, capacity building of both professionals and national authorities and networking activities. Euromed Audiovisual considers the film industry not only as creative means of cultural expression and intercultural dialogue, but also of socio-economic development of the region.

Out of the Seven projects selected for support, Five projects will train Mediterranean film professionals in areas identified as key for the development of the sector: production, documentaries, features, co-production...etc. One project will support distribution of Euro-Mediterranean films in the region through the creation of a Video-on-demand platform. While the 7th project on the list is dedicated to development of resources and institutional capacities of the film sector in the Mediterranean Region through, inter alia activities to reinforce the institutional and legislative framework in the cinematographic and audiovisual field.

At the press conference H.E. EU Ambassador to Jordan, Mrs. Joanna Wronecka said “I believe that the film sector is a key for the expression and dissemination of cultural identity. Film affects above all young people in search for models. For the European Union film and the whole audiovisual sector is a guarantee towards the respect of cultural diversity.”

Background

The programme has operated in two separate previous phases; Euromed Audiovisual I (2000-2005) and Euromed Audiovisual II (2006-2009). Both were focused on reinforcing intercultural dialogue & promoting exchanges across the Mediterranean, helping professionals get training and develop, distribute and promote their works internationally.

In February 2011, Lipstikka a film by Jonathan Sagall competed among 8 titles for the coveted Golden Bear Award at the Berlinale Film Festival. Sagall participated in the Mediterranean Film Business School, funded under Euromed Audiovisual II, which trained and supported the development of his feature.

At least 4 Mediterranean documentary films “A Film Unfinished,  Not Quite the Taliban, On the Way to School, My Name is AHLAM “developed through Greenhouse a project funded under Euromed Audiovisual II were produced, competed and awarded in international Film Festivals.

Two films “The Band’s visit” &”Une Chanson Dans La Tête” were developed under Euromed Audiovisual I, produced and distributed in several EU countries with the support of Euromed Audiovisual II.

Also under Euromed Audiovisual II among other achievements:

  • A legal database collecting and organizing information on the national and European audiovisual industry on copyrights was made available for the professionals of the region.
  • 60 film projects were helped into the last phases of development until production through the Programme’s specific development projects.
  • The Med-Screen project collected and organized the data of 3,000 titles films from the Arab Mediterranean countries: this online Arab Cinema Directory, www.acdir.net

For further information please contact:

smuhyealdeen@euromedaudiovisuel.net

Ms. Suhair Muhye Al Deen

Communication & Networking Expert- Euromed Audiovisual Programme