Media & Communication
This manual has been designed to ensure that actions that are wholly or partially funded by the European Union (EU) incorporate information and communication activities designed to raise the awareness of specific or general audiences of the reasons for the action and the EU support for the action in the country or region concerned, as well as the results and the impact of this support.
The manual mainly covers the written and visual identity of the EU. It sets out requirements and guidelines for briefings, written material, press conferences, presentations, invitations, signs, commemorative plaques and all other tools used to highlight EU participation. In addition, it offers tools designed to enable the development of a dynamic communication strategy that will highlight the achievements of EU support.
This manual contains compulsory requirements for all contractors and implementing partners under contracts and financing agreements which specifically refer to them, whether signed by the European Commission or by any other Contracting Authority. In all other cases the manual is only designed to provide guidance, unless otherwise stated. In all cases the provisions of specific contracts, financing agreements and contribution agreements prevail.
Over and above the basic elements of static visibility and information, and bearing in mind the context of every action, contractors, implementing partners and inter national organisations are encouraged, where the available budget and resources permit, to develop a communication and visibility plan that will highlight in a dynamic way the impact of the EU support. This may require the engagement of outside expertise.
Furthermore, it should be clear that the terminology used in this manual does not refer to “Communication for Development” (which can be defined as being “a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels including listening, building trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change. It is not public relations or corporate communication.”) These elements should certainly be taken into account in project inception and implementation, and may be financed from the project’s communication and visibility budget, but fall outside the scope of this manual.
All communication and visibility activities should be carried out in close cooperation with the appropriate Delegation of the European Commission or the relevant department of the European Commission. This manual replaces the EU Visibility Guidelines for External Actions (September 2005).