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"Enjoy, it's from Europe": Over €100 million to promote European agriculture in 2016

EU News 279/2015

Brussels, 13 October 2015

In 2016 European producers will benefit from programmes worth €111 million to find new markets and promote consumption outside and inside the EU. Promotion is a key part of the measures presented by the Commission to support farmers.

"Enjoy, it's from Europe": the new promotion policy adopted today by the European Commission will help the sector's professionals break into or consolidate international markets and make European consumers more aware of the efforts made by European farmers. To achieve this goal, the Commission will make more resources available, will increase the co-financing rate and will cut the red tape for the approval of projects. This is part of an effort to increase progressively the available EU budget for promotion, from €61 million in 2013 (when the new rules were proposed) to €200 million in 2019.

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