Investing in creativity: 25 years of MEDIA programme celebrated at Cannes Film Festival
EU News 161/2016
Brussels, 13 May 2016
Since it was launched in 1991, the EU MEDIA programme has invested over €2.4 billion in European creativity and cultural diversity. It has supported the development of thousands of films in Europe and their international distribution.
This year's Cannes Film Festival is a great occasion to celebrate the 25th anniversary of MEDIA, the EU's support programme for the European audiovisual industry. MEDIA-funded films once again feature very strongly in the selection: 10* of the 21 films in competition for the Palme d'Or this year have been supported by MEDIA, including films by Ken Loach, Pedro Almodóvar, Cristian Mungiu and the Dardenne brothers. In the last 25 years, 40 MEDIA-funded films have been awarded the Palme d'Or, the Grand Prix or the Best Director Award (see factsheet).
25 years of MEDIA
The MEDIA programme (abbreviation from French: Mesures pour Encourager le Développement de L'Industrie Audiovisuelle) was launched in 1991. Today it is part of the EU's Creative Europe programme. Each year it supports around 2,000 European films, television series and other projects which are distributed digitally in cinemas, on television and through video-on-demand services. MEDIA has helped train more than 20,000 producers, directors and screenwriters, and enabled them to adapt to new technologies.
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